[list]
 Strong CEO
 [*unication
 [*]Innovation
 [*]Online growth
 [*]Loyal customers
 [*]Market share leadership
 [*]Strong management team
 [*]Strong brand equity
 [*]Supply chain
 [*]Pricing
 [*]Unique products
 [*]Cheap
 [/Well-known brand
 Utilises same type of plane
 Cheap maintance]
 deals with regional airports - cheaper

• European crisis
• Acquisitions
• Financial markets (raise money through debt, etc)
• Emerging markets and expansion abroad
• Innovation

Drug lords
 [*] Drug Addicts

[*] Lufthansa
 [*]Competition
 [*]Cheaper technology
 [*]Economic slowdown
 [*]External changes (government, politics, taxes, etc)
 [*]Exchange rate fluctuations
 [*]Lower cost competitors or imports
 [*]Maturing categories, products, or services
 [*]Price wars
 [*]Product substitution