1) Well-designed and convenient keyboard.
 
 2) Valuable, iconic and handy design.
 
 3) Appealing to both industrial and private usage.
 
 4) A strong brand image.
 
 5) Consumer oriented product range
 
 6) Long battery life

1) Non-convenient web browsing
 
 2) No unique technical selling point
 
 3) No huge application offer
 
 4) Lack of loyal customer community e.g. Apple

1) Industrial/corporate communication
 
 2) Growth of the telecommunication industry
 
 3) Offer of trusted services e.g. e-letter, authentication service

1) More resource efficient operating systems
 
 2) Free cross-platform instant messaging application e.g. whatsapp
 
 3) Consumers delicate trust towards internet connectivity