- Location.
 - Capacity.
 - Big parking area.
 - Alcohol and smoking capability.
 - Right next to multiple universities
 - Bar exterior is clean and tidy.
 - Competitive Pricing.
 - Style is new to the area.
 - Themed entertainment nights.
 - Branded image.
 - Wide range of choices available for customers.
 - Employ well-trained staff.
 - Very limited immediate competition.

- Many other places to go with friends and drink.
 - Bars also could offer videogames.
 - House parties that also have videogames.
 - Many students may go home, wherever that may be during the off season
 - Bar is new and not established.
 - Limited funds available.
 - Offer a product which is already available.
 - Customers may have to travel to get to the bar.

- Not many other videogame-bars in the area.
 - Many people that fit our target market in the surrounding area.
 - A new office complex may be opening nearby.
 - A new housing development may being built nearby.
 - A main competitor is losing business.
 

- The emergence of more competitors.
 - Videogame-club already established.
 - Operating costs are set to increase.
 - Bar lease is up for renewal and a rent increase will happen.
 - Main competitor will lower their prices and start a price war.