Superior brand.
 Solid technological leadership.
 Global presence.
 Improved competitiveness.
 Innovation.
 Market share leadership.
 Strong financial position.
 One of the three largest tire manufacturers in the world, with Goodyear and Bridgestone.
 Sells tires for a variety of vehicles including two-wheelers,passenger cars, trucks, aircraft and agricultural equipment.
 Offers travel assistance products such as maps, guides, and operates digital products and digital services.

Weak demand in the US sector.
 Poor supply chain and logistics systems.
 Over leveraged financial position.

New market (go green).
 Development in the travel assistance products area.
 Seek for sales channels and methods to interact with customers.
 Reflect real actual financial position.
 Improve demand in the US sector.
 

New competitors, especially from China and Taiwan in the market as the business are really profitable to attract new player on the market.
 Variety of cultures.