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User Generated >> McD SWOT Analysis:
Strengths
  • Strong brand equity
  • Strong financial position
  • Unique products
  • Successful recent product launches
  • Revenue growth during recession & strong same-store sale increases
  • High dividend yields
Weaknesses
  • Potential shortage of U.S. expansion opportunities
  • Slowing dividend growth rate
  • Over exposed to European markets
Opportunities
  • Emerging markets and expansion abroad
  • Continued menu innovations
  • Low interest rates for capital borrowing
Threats
  • Competition
  • Exchange rate fluctuations
  • Looming risk of government regulation
  • Competition with coffee shops, pizza stores, etc.
  • Risk of commodity price hikes

History: Version 2 (Newest), Version 1 (Oldest)



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