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Macy's SWOT Analysis:
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Strengths [list]
[*]Cost advantage [*]Asset leverage [*]Effective communication [*]High R&D [*]Innovation [*]Online growth [*]Loyal customers [*]Market share leadership [*]Strong management team [*]Strong brand equity [*]Strong financial position [*]Supply chain [/you know ]They have cute shoes |
Weaknesses [list]
[*]Bad communication [*]Dis-economies to scale [*]Over leveraged financial position [*]Low R&D [*]Low market share [*]No online presence [*]Not innovative [*]Not diversified [*]Poor supply chain [*]Weak management team [*]Weak, damaged brand |
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Opportunities [list]
[*]Acquisitions [*]Asset leverage [*]Financial markets (raise money through debt, etc) [*]Emerging markets and expansion abroad [*]Innovation [*]Online [*]Product and services expansion [*]Takeovers |
Threats
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History: Version 14 (Newest), Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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