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User Generated >> Kenco Logistics SWOT Analysis:
Strengths
  • Cost advantage
  • Effective communication
  • Innovation-they stay current with lastest technology in the warehousing industry and also with ways to make to make their employee's more productive
  • Loyal customers-they have had some of the same customers for over 30 years
  • Strong management team-they keep their management educated on the lastest cost reducing best practices in the industry
  • Strong brand equity-they have and can provide warehousing for the top brands in any industry
  • Strong financial position-because their money is not centralized in one particular part of the company this makes Kenco's portfolio strong
  • Pricing-they have different ways to offer the customer pricing that suits their needs
  • Real estate-this asspect of the companies is fairly new but is rising amoung the other 4
  • Reputation management-Kenco has been in business for over 60 years and is one of the top warehousing companies in the world
  • Unique products-they can come into any warehouse and basically organize and take over its day to day functions in a short time
  • Online growth-they have their own intranet system
Weaknesses
  • Poor brand recognition in the industry
  • Strong in North America, but weak global presence

 
Opportunities
  • Acquisitions
  • Financial markets (raise money through debt, etc)
  • Emerging markets and expansion abroad
  • Innovation
  • Online
  • Product and services expansion
  • Takeovers
 Threats
  • Competition-the customer basically dictates what they will pay or they will move on to the cheaper price
  • Cheaper technology-they have to stay on top of technology so that they can stay competitive with the lastest trend in logistics
  • Economic slowdown-if the customer can not pay for these services Kenco will have to close that location
  • External changes (government, politics, taxes, etc)-due to the recession Kenco closed some locations and reduced its staff at others
  • Exchange rate fluctuations-because the companie does business in Canada it has to price theirr Canadian products at their competitive rate
  • Lower cost competitors or imports-some companies have choose to ship their own products to save money
  • Price wars-they are constantly looking at what their competitor is doing in order to stay current and to stay viable

History: Version 5 (Newest), Version 4, Version 3, Version 2, Version 1 (Oldest)



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