John Lewis enjoys a strong brand of embodying qualities, practicality and value-for-money promoting its customer loyalty (John Lewis, 2012).
 John Lewis profits have been growing steadily since 2001 and the cash position was very strong as at the year ended 31 March 2011 marking a decade of enormous economic growth (M&S, 2011).
 The highly qualified management team has being greatly praised for having reversed John Lewis fortunes in the last decade.
 John Lewis aggressively markets itself and has recently used celebrities like as their brand ambassadors (John Lewis, 2012).
 
 

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Online Sales
 Expansion to other countries
 Credit Card offer

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