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User Generated >> JCPenney SWOT Analysis:
Strengths
[list]
 [*]Cost advantage
 [*]Online growth
 [*]Strong management team
 [*]Strong brand equity
 [*]Pricing
 [*]New Marketing plan
 [*]Stores being remodeled and refurbished
 [*]Refreshing website functions
 
Weaknesses
  • Some product recalls are still going on
  • Decline in comparable store sales
Opportunities
  • Product and services expansion
  • Expansion of in-shop Sephora stores
  • New exclusive and private label brands
  • More investment toward the online format
Threats
  • Rising labor cost
  • Moderate new store openings
  • Economy still looking weak.

History: Version 4 (Newest), Version 3, Version 2, Version 1 (Oldest)



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