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User Generated >> Home Depot SWOT Analysis:
Strengths
  • Great Customer Service
  • Street Cred with Contractors
  • Largest size and annual revenue of all home improvement retail stores
  • Great growth history
  • Clinics are a great way to teach do-it-yourselfers how to accomplish a task
  • Kid craft days introduce kids to HD early and provide family friendly environment.
  • Loyal Customers
  • Market share leadership
  • Strong Brand Equity
  • Strong Financial Position
  • Supply chain
  • Pricing
  • Great Real Estate
     
Weaknesses
  • Stores are not aesthetically pleasing
  • Customers just starting out in home improvement may feel lost in stores
  • Weak Information Technology
  • Bad Communication
  • Low R&D
  • No online presence
  • Not innovative
too old
 
Opportunities
  • Could improve store aethetics
  • Acquisitions
  • Emergining markets and expansion abroad
  • Innovation
  • Online
  • Product and services expansion
Threats
  • Lowe's seems to be gaining ground
  • Economic slowdown
  • External Changes (government, politics, taxes, etc)
  • Exchange rate fluctuations
  • Lower cost competitors or imports
  • Maturing categories, products, or services
  • Price wars
  • Product substitution

History: Version 14 (Newest), Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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