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User Generated >> Hallmark Greeting Card SWOT Analysis:
Strengths
  • Cost advantage
  • High R&D
  • Online growth
  • Loyal customers
  • Market share leadership
  • Strong management team
  • Strong brand equity
  • Strong financial position
  • Supply chain
  • Pricing
  • Reputation management
  • Unique products
Weaknesses
[list]
 [*]Bad communication
 [*]Diseconomies to scale
 [*]Not innovative
 [*]Not diversified
 [*]Poor supply chain
 [*]Weak management team
 [*]Weak, damaged brand
 [*]Ubiquitiouegory, products, services
 [*] marketing
Opportunities
  • Asset leverage
  • Financial markets (raise money through debt, etc)
  • Emerging markets and expansion abroad
  • Innovation
  • Online
  • Product and services expansion
Threats
  • Competition
  • Cheaper technology
  • Economic slowdown
  • External changes (government, politics, taxes, etc)
  • Exchange rate fluctuations
  • Lower cost competitors or imports
  • Maturing categories, products, or services
  • Price wars
  • Product substitution

History: Version 5 (Newest), Version 4, Version 3, Version 2, Version 1 (Oldest)



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