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User Generated >> General Motors SWOT Analysis:
Strengths
  • High market share
  • Plant & Equipment
  • innovative
Large Global Presence
 
 Weaknesses
  • Damaged reputation
  • High cost structure
  • Ineffective marketing strategy
  • Old & outdated technologies
  • Low quality products/services
  • Poor financial position
  • Poor relationship with employees
  • Weak Brand
  • Pension plan offerings(i.e., pay/medical)
Opportunities
Available Governmental support
 Expertise of the existing workforce
 Improvement in economic climate
 Merger or takeover
 Strategic alliances & joint ventures
 American's still want to believe in the company
  - A poll 2009 that 38percent believe that american cars are better in comparison, in 2006 it was 29 percent and asian cars were 46 percent.
  - Toyota controversy shook consumers faith in asian manufacturers.
 Potential for change in company culture.
 Change in leadership /management.
 
 Threats
  • Competition from foreign markets
  • Financial slowdown
  • Market slow growth or decline
  • Products entering decline stage
  • Unions

 

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mohammad taweel January 22, 2010
please i am searching for a company to study its management structure and for every boss about his responsibility, also what kind of plants used (strategic or tactical) and who set goals and the business level strategy used and the swot analysis, and did you loose the delegation process.
Greg March 04, 2009
Clearly General Motors are in big trouble but what strengths and opportunities can they address if they are to survive. Likewise how can they work on their sizable weaknesses and threats to reinvent themselves?
 
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