--Currently the Market Leader in Social Networking
 --Largest social network Company
 --A platform for millions of applications, including Zynga.
 --Has a wide audience - Close to Billion active users
 --Household brand name
 --Highest quality of workforce
 --Has video chat
 --Corporate Business Partners
 --Free Communications
 --Global (NOT IN CHINA)
 --Diverse sources of Revenue
 
 

--Liabilities regarding bugs and problems that users face when operating the website
 --Don't get real answers to your problems, have to figure out problems based on FAQs
 --Lack of ability to customize page
 --Flash animation banners are distracting and need to be positioned differently so it won't get in the way of the user

--Become a default address book
 --Advertising impact will be an opportunistic approach in reaching target markets globally
 --Way of showing consumer behavior for businesses
 --A way of drawing people into stores by offering promotions etc. to them via the facebook page
 --Businesses can collect user data through polls and surveys
 --Buy/sell via Facebook marketplace

--Copycats include Companies like Google
 --New entrants into the industry
  --Privacy settings- leak millions of photos a year
  --Spamming
  --Users get bored easily when using applications and programs(one time usage)
  --Other competitors- twitter