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User Generated >> ENERGY KITCHEN SWOT Analysis:
Strengths
  • Innovation
  • Unique products
  • Healthy Food - No menu item over 500 calories
  • Appeals to Health Conscious Consumers
  • Fast Service Appeals to Business people and Active Lifestlye Consumers
  • Franchises Individually Owned and Operated
  • Drive Thru in Suburban Markets
Weaknesses
  • Lack of Brand Awareness
  • Only appeals small sector of health conscius population
  • High Price for fast food items
  • Food not processed has shorter shelf life
  • No presence in Shopping Malls
Opportunities
  • Emerging markets and expansion abroad
  • Innovation - Menu expansion of new healthy products
  • Opportunity to add online ordering and curbside pickup
  • Takeovers from existing fast food chains
Threats
Competition from local restaurants and fast food chains
 Lower cost competitors or imports
 Price fluctuations in raw goods (fruits, vegetables, etc)
 Alienation of younger domestic market segments
 
 

History: Version 5 (Newest), Version 4, Version 3, Version 2, Version 1 (Oldest)



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