WikiSWOT.com :: Free Domino's SWOT Analysis

User Generated >> Domino's SWOT Analysis:

Strengths

[list]
[*]It is one of the strongest networks in the world with operations in more than 60 countries and franchise stores above 9000.
[*]It is very economical as comparative to its competitor.
[*]It has one of the strongest brand equities in the world food industry.
[*]Its marketing strategy of “30 minutes or free” pizzas is one of the most unique and popular feature in India and they have been successful in implementing this because of their vast distribution channels.
[*]It is very economical as comparative to its competitor.
[/list]

Weaknesses

Its product catalogue is limited in comparison to its competitors.
It is more focused on delivery sales and hence are losing market share on dining-in sales.

Opportunities

Huge scope of expansion in Tier II and Tier III cities in India
Can Target and Benefit from the increasing Young population of India.
Since the product catalogue is limited, there is a lot of scope for brining in new varieties of food items and attracting new customers.

Threats

[list]
[*]Indian people are becoming more health conscious; hence the fast food industry may lose popularity.
[*]Many new competitors are entering the Indian market.
[*]Substitutes like Subway, McDonalds can also decrease the sales of Domino’s.
[/list]

History: Version 1 (Newest)

Go back to the SWOT analysis index, or start a discussion about Domino's SWOT analysis by adding a comment below WikiSWOT Comments