%u2022 It is the largest media and entertainment company in the world.
 %u2022 It has become one of the biggest Hollywood studios.
 %u2022 Disney Company owns 11 theme parks and several channels.
 %u2022 Disney employees 150,000 people.
 %u2022 Innovative ideas
 %u2022 Global standardization
 %u2022 It is among the popular brand names in the world.
 %u2022 It has well established divisions Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive
 Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, Disney Interactive Studios.
 %u2022 Increasing trends in overall revenues and profits.
 %u2022 Disney holds US$ 62.497 billion of assets.
 %u2022 Popular characters
 %u2022 High brand awareness among the people.
 %u2022 Differentiation
 %u2022 The Walt Disney's logo is famous
 %u2022 Walt Disney was ranked 8th in the Top 100 Global Brands.

%u2022 High operating cost
 %u2022 Frequent change in top management
 %u2022 The $1.8 Billion park have only 16 attractions.
 %u2022 Religious welfare group protest against the release of material which was found offensive by many people.
 %u2022 Poor working conditions in factories that produce their merchandise.
 %u2022 Disney was also criticized by animal welfare group for their caring procedure for animals at Disney%u2019s Animal Kingdom
 theme Park.
 %u2022 Poor management.
 %u2022 Disney has been blamed of having sexual implication or references concealed in some of their animated movies,
 including The Lion King, The Little Mermaid, Aladdin, Who Framed Roger Rabbit, and Disney%u2019s original releases of The
 Rescuers.
 %u2022 High investment with high risk involved.
 %u2022 Continuous innovative ideas are required to retain the attention of customers.
 %u2022 Limited range of target audience mainly Children.

%u2022 Move into different segments
 %u2022 Proper inventory management
 %u2022 Market development in untapped countries.
 %u2022 Reduction in operating costs.
 %u2022 Disney music channel
 %u2022 Benchmarking to improve management practices.
 %u2022 Disney school of management and training
 %u2022 Online Websites
 %u2022 Develop more attractions for theme park. What the hell?

%u2022 Security Threats due to terrorism
 %u2022 Employee retention
 %u2022 High competition in Media Industry.
 %u2022 Facing fierce competition from Paramount Parks, News Corporation, CBS, Time-Warner, Universal Studios and Six Flags Theme Parks.
 %u2022 Social and ethnic groups.
 %u2022 Government policies
 %u2022 High demanding market in terms of innovation.
 %u2022 Increasing salaries and labor cost.
 %u2022 Recession
 %u2022 Maintain product differentiation.
 %u2022 Tight competition in national and international markets.
 %u2022 Searching, paying and retaining innovative people.
 %u2022 Piracy