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User Generated >> Demsters SWOT Analysis:
Strengths
  • Established alliance with Toronto District School Board
  • Strong brand name
  • Effective supply chain
  • Strong online presence
  • Wide variety of whole grain products
Weaknesses
  • No curriculum developed for emphasizing whole grain products
  • Lack of established in school distribution
  • Initiative only focuses on the Toronto District School board
Opportunities
  • Growth in the public's desire for healthy food options
  • Increased media coverage of healthy eating initiatives
  • TDSB curriculum focused on healthy eating
  • Canada food guide's whole grain serving recommendation
Threats
  • Government regulation against advertising to children
  • Parental lobby to remove brands from schools
  • Public opinion towards targeting children
  • Diet trends against eating grain products (Atkins)
  • Public perception that most individuals are eating too many grain products

History: Version 1 (Newest)



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