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User Generated >> Cigna SWOT Analysis:
Strengths
  • Cost advantage
  • Asset leverage
  • High R&D
  • Innovation
  • Strong management team
  • Strong brand equity
  • Strong financial position
  • Supply chain
  • Pricing
 Weaknesses
  • Bad communication
  • Diseconomies to scale
  • Over leveraged fiancial position
  • Low R&D
  • No online presence
  • Not diversified
  • Weak management team
Opportunities
  • Acquisitions
  • Asset leverage
  • Financial markets (raise money through debt, etc)
  • Emerging markets and expansion abroad
  • Innovation
  • Online
  • Product and services expansion
 Threats
  • Competition
  • Cheaper technology
  • Economic slowdown
  • External changes (government, politics, taxes, etc)
  • Exchange rate fluctuations
  • Maturing categories, products, or services

History: Version 3 (Newest), Version 2, Version 1 (Oldest)



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