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Blockbuster SWOT Analysis:
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Strengths Brand Familiarity. Blockbuster offers movie rentals as well as video game rentals. Blockbuster has locations globally. No late fees Can return delivered movies in store as well as via mail. Delivered movies to be exchanged for a limited number of free rentals for in-store movies More variety than Red Box Partnerships with Movie Studios |
Weaknesses Weak, damaged brand
Unsuccessful with the in-home movie delivery system. High operating expenses Poor investor confidence More expensive than rebox |
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Opportunities Create store experience
Online Distribution Develop a stronger in-home movie delivery system Lower prices to offer Netflix stiffer competition Develop Blue Box on-site rental market- "Blockbuster Express" Partner with television/blu-ray manufacturers for online downloads Partnership with Motorola-providing movies to certain mobile phones Blockbuster phone App in development Video game sales |
Threats killa b swins swinz
Local Video stores. Netflix The Internet DVD kiosk ( Redbox) Cable TV Satellite TV Movie theaters (3D) Piracy De-regulation of broadband |
History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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rodrigo
January 16, 2011
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