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User Generated >> BMW SWOT AnalysisS SWOT Analysis:
Strengths
  • Market share leadership
  • Strong brand equity
  • Pricing
  • Promptness in following up telephonically
  • Knowledgeable sales executives
  • Highest Subvention offered for the highest class of vehicle (7 Series)
  • BMW Secure
  • Speedy Processing- 8 hour TAT (post submission of all doents)
  • Loan tenure of 12 to 84 months
 Weaknesses
  • No online presence
  • Email Communication:
  • Email content long and unnecessary
  • Irrelevant attachments added
  • Product name (BMW BSI ) in acronym
Opportunities
  • Product and services expansion
  • Develop Online Presence
  • Improve communication
 Threats
carbondioxide emission

History: Version 2 (Newest), Version 1 (Oldest)



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