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User Generated >> Airline Industry SWOT SWOT Analysis:
Strengths
  • Despite downturns, over time air travel continues to grow
  • Public acceptance of air travel as both a fast and safe way to travel
  • Airline staff is highly trained and experienced
  • Airlines have the ability to segment the market allowing them the ability to establish different levels of service and make associated pricing decisions
Weaknesses
  • Airlines have a high spoilage rate compared to most other industries. Once a flight leaves the gate, an empty seat is lost and non-revenue producing.
  • Aircraft is expensive and requires huge capital outlays
  • Large workforces spread over large geographic areas, including international points, require continual communication and monitoring
  • While the business climate can change quickly, airlines have difficulty making quick schedule and aircraft changes due to leases, staffing commitments and other factors
Opportunities
  • Airline market growth offers continual expansion opportunities for both leisure and business destinations
  • Technology advances can result in cost savings, from more fuel efficient aircraft to more automated processes on the ground
  • Link-ups with other carriers can greatly increase passenger volumes. By coordinating schedules, airlines can offer service to destinations via a code share agreement with a partner carrier
Threats
  • A global economic downturn negatively affects leisure, optional travel, as well as business travel
  • The price of fuel is now the greatest cost for many airlines. An upward spike can destabilize the business model
  • Terrorist attack anywhere in the world can negatively affect air travel
  • Government intervention can result in new costly rules or unexpected new international competition

History: Version 2 (Newest), Version 1 (Oldest)



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