. Convenience in shopping
 . Low cost to maintain compared to the retail
 . Rich and reach
 . Purchasing price can be lower than offline shops

. Illiterate customers are ignored
 .People need to find the site, there is no other marketing
 .Time consume
 .Privacy of the personal information is lack

.Chances of having more online shoppers
 .Chance of having an offline store
 .Venting aboard

.Too many opponents
 .Traditional customers reluctant to shop online