Your business exterior is clean and tidy
 Customer service/thoughfullness/responsiveness/Speed
 Interior clean/tidy
 Pricing/ Aggressive marketing/ vouchers/coupons/
 Speacialised
 Quality of food/Variety
 Loyal customers
 Restaurant layout
 Strong brandimg/Reputation/Reliability/Continuity
 Location
 Interior clean & tidy
 Market Leader/
 Technology/phone app/ twitter/facebook
 Strong management team
 
 
 
 
 
 
 

Complacentcy
 Employee training
 Time
 Pricing

Product and services expansion
 host more special nights currently tuesday wednesday
 Open earlier coffee and traditional Italian Pastries
 Ice cream bar Traditional italian icecream/sorbets
 

 Competition from new & existing establishments
 Price wars
 Overheads/Leasing/rent/rates
 Operating costs.