The pricing of the laptop bags is high for the materials used are of high quality and the buyer will surely keep the bag for long.
 Penelope and Parker is exposed to the international nature of trade so it sells its product in different currencies which destabilizes the costs and margins for profits over long periods of time. This type of exposure may make Penelope and parker to be manufacturing and/or selling at a loss, although that is not the case for a giant as itself.