[list]
 [1.]Affordable, high-quality doughnuts with strong visual appeal and "one-of-a-king" taste.
 [2.] Neon "Hot Doughnuts Now" sign encourages people outside the store to make an impulse purchase.
 [3.]"Hot shop stores save mony while keeping Krisp Kreme Doughnut customer experince intact.
 [4] Market research shows appeal extends to all major demographic group including age and income
 [5]Vertical integration helps ensure high quality product
 [6]Consistent expansion; now in 16 countries
 [7]Product sold at thousands of supermarkets, convenience stores, and retail outlets through U.S.
 
 

[list]
 [*]Bad communication
 [*]Not innovative
 [*]Weak, damaged brand
 [*]No major adverti***ts, 100% reliance on reputation.
 [*]Excellent management staff A lack of adequate knowledge of the customer base (demographics, behavioral profiles) could lead to the eventual deterioration of the brand.
 [*]Opening additional locations but no focus on increasing current store performance
 [*]Increase switching costs for competitors
 

[list]
 [*]Emerging markets and expansion abroad
 [*]Innovation
 [*]Product and services expansion
 [*]Local open kiosks and in-store locations in airports, bookstores, and other retail outlets.
 [*]Product Diversification. New Markets.
 [*]Significant co-branding opportunities with local sports teams and movie theaters.
 [*]Though there are many complaints from local chains when a Krispy Kreme opens, aggregate doughnut sales increase.

[list]
 [*]Competition
 [*]Economic slowdown
 [*]External changes (government, politics, taxes, etc)
 [*]Increasing competition from large and small doughnut chains, [*]Krispy Kreme market share erodes slightly in highly competitive markets.
 [*]Ordering through the internet
 [*]Healthy food trend