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User Generated >> Steam Whistle Brewery SWOT Analysis:
Strengths
  • Effective grassroots communication
  • Event and Tour space to extend the brand - "Steam Whistle Unsigned" concert series, monthly local art shows, parties
  • Relatable, well crafted brand stories - "3 Fired guys" & "Do one thing"
  • Recgonized 'Green' Business (Working with Bullfrog Power & Enwave), more use out of green bottles with less impact
  • Loyal customers
  • Strong management team - living embodiment of the brand (gregarious, alternative, hard working)
  • Strong brand partnerships - Porter Airlines, Me to We, placement in Canadian films, Chef Jamie Kennedy, 102.1 The Edge Radio
  • Reputation management - policy of personalized customer service
  • Municipally, Provincially and Nationally awarded for best practices
  • Views other micro-brewers as allies not as competitors
Weaknesses
  • Low market share
  • Limited distribution nationally: Ontario, Alberta, BC
  • Not diversified product line
  • Quest for quality drives up product price
Opportunities
  • Innovation - continuation of the Retro Electro program outfitting classic fleet of car with electric power
  • Environmental Innovation - working towards zero carbon emissions with inspiring and effective programs in place
  • Product and services expansion
  • Demand for service in Quebec, recently have begun filling orders in Manitoba
  • Expand brand to female customers, traditionally not beer drinkers
Threats
  • Competition - competing as a domestic brand Steam Whistle is up against such giants as Labbats-Anheuser-Busch InBev and Molson Coors Brewing Company
  • Competition - competing as a premium pilsner Steam Whistle is up against a slew of 'singular brew' European premium imports such as Heineken, Guinness,
  • Price wars

History: Version 5 (Newest), Version 4, Version 3, Version 2, Version 1 (Oldest)



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