WikiSWOT.com :: Free Steam Whistle Brewery SWOT Analysis

User Generated >> Steam Whistle Brewery SWOT Analysis:

Strengths

Effective grassroots communication
Event and Tour space to extend the brand - "Steam Whistle Unsigned" concert series, monthly local art shows, parties
Relatable, well crafted brand stories - "3 Fired guys" & "Do one thing"
Recgonized 'Green' Business (Working with Bullfrog Power & Enwave), more use out of green bottles with less impact
Loyal customers
Strong management team - living embodiment of the brand (gregarious, alternative, hard working)
Strong brand partnerships - Porter Airlines, Me to We, placement in Canadian films, Chef Jamie Kennedy, 102.1 The Edge Radio
Reputation management - policy of personalized customer service
Municipally, Provincially and Nationally awarded for best practices
Views other micro-brewers as allies not as competitors

Weaknesses

Opportunities

Innovation - continuation of the Retro Electro program outfitting classic fleet of car with electric power
Environmental Innovation - working towards zero carbon emissions with inspiring and effective programs in place
Product and services expansion
Demand for service in Quebec, recently have begun filling orders in Manitoba
Expand brand to female customers, traditionally not beer drinkers

Threats

Competition - competing as a domestic brand Steam Whistle is up against such giants as Labbats-Anheuser-Busch InBev and Molson Coors Brewing Company
Competition - competing as a premium pilsner Steam Whistle is up against a slew of 'singular brew' European premium imports such as Heineken, Guinness,
Price wars

History: Version 5 (Newest), Version 4, Version 3, Version 2, Version 1 (Oldest)

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