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User Generated >> RS SWOT Analysis:
Strengths
  • Strong brand equity
  • Competence
  • Network of pleasure and elite runners
  • Full service offerings
  • Shared premises
 Weaknesses
  • Bad communication
  • No online presence
  • Weak management team
  • Ubiquitiouegory, products, services
  • Financials / Costs of expansion
  • Time based pricing model
  • Dependency on Rubin
  • Poor infrastracture (methodology, database, routines
  • No common plan
  • Internal and External Communication
  • Organisation
Opportunities
[list]
 [*]Online
 [*]Product and services expansion
 [*]Growing market (more runners, more races and new equipment).
 [*]Health trend
 [*]Demand för personalized training services
 [*]Benefitial tax regime (tax relief)
 [*]Offer platform for elite runners to provide services
 [*]Partners (e.g. Sports Support Center)
 [/list]
 Threats
  • Economic slowdown
  • Lower cost competitors or imports
  • Free running services (marathon.se, runners store)
  • Competition (Sports Support Center)

History: Version 1 (Newest)



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