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Perodua SWOT Analysis:
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Strengths >producing compact cars
>value for money >excellent realibility and build quality >plus the impressive standard equipment specification and latest generation technology apparent in models >According to the 80/20 rule, the prices of Perodua cars are relatively affordable to the 80% of the people. |
Weaknesses [list]
[*]Low R&D [*]Not innovative [*]Weak management team [*]Ubiquitiouegory, products, services [*]low productivity [*]waiting for the new part for a long time [*]Low quality .Quality might lose a little bit. |
Opportunities
Prices of petroleum are increasing, thus, people opt to change to cheaper cars to ease their burden on transportation. |
Threats
PROTON! They have more capital to do R&D, advertising etc |
History: Version 8 (Newest), Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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