• Strong management with industry knowledge
• Group Fitness Classes such as Boot Camp, Kickboxing (keeps members interested) - prices included in the membership
• Experienced and well-trained staff, well-maintained equipment
• A fitness program built specifically for each member is included in the membership price
• maa tuhadi da lulla
   

 More "down time" or quiet periods

• Low market share
• Not innovative
• weak brand awareness
• weak marketing campaign
• inconvenient location for transit users (Midland bus is not as frequent)
• lacking amenities such as private personal training studio, steam rooms, swimming pool
• competitors such as Extreme Fitness offer a lot more variety with respect to group fitness classes

 Most mainstream gyms like Extreme and Goodlife open at 5:30am, they will usually have a line up of people waiting to get into the club to start there work out at 5:30
 
 Gym website is available and professional however lacks orginality and
 looks a lot like extreme fitness. Does not take full advantage of social media either.

• Online

 Social Media
 Building a community thats based on nutrition and wellness
 
 Better website facilities like memberships and so forth. The ability to give more options to its clients convieniently and letting more prospective customers get a better view of passmore, through an online video posted on the website through youtube, which shows the inside of the gym and outlines its strong points and introduces its members and maybe if possible, some testimonials from current customers. Videos are popular and passmore can tap into this.

• Competition
• Economic slowdown

 Location could potentially be a threat in itself
 
 Lack of cash flow and inability to borrow more money.
 
 GRIT