A powerful strategy
 Distinctive competencies in fresh bread production and distribution
 Core competencies in value based meal alternatives
 A service that is strongly differentiated from rivals
 A strong financial condition
 Strong brand name/image
 Good customer service capabilities
 Skills in advertising and promotion
 Better product quality relative to rivals
 Wide geographic coverage
 Strong distribution capabilities
 
 

Change in consumer preferences
 Decline in customer service at retail locations
 Narrow product line (bread centric)
 

Expansions to win market share from rivals
 Serving additional customer groups such as children
 Expand the company product line
 Introduce new items to the marketplace such as high protein bread
 

Product dependent on forces outside of their control such as the weather
 Changes in food and supply costs
 Decline in overall general economy leading to slowdown in market growth
 Increased competition
 A shift away from their products