-Offer the customer the best possible service, selection, quality and value.
 -Their driving values and principals.
 -Company management strongly believes that their employees make their business prosper and that success is built around people.
 -Company appreciates and respects contributions of each employee customer and vendor.
 -Not making it a typical department store but to make it where customers find fashion departments.
 -They have their own ethics code with the highest standards which cover the relationship inside and outside the company.
 -Their support for their communities.
 -Protecting human rights.
 -Caring for their people.
 -Promoting from with-in, it encourages loyalty with the company.
 -Goal setting is key to their business, it helps them focus their efforts, drive results and recognize great performances, with social responsibility, they are setting goals for many of these same reasons
 -They are very concered with the enviroment and some of their goals are in being a green company. Some of their target areas are recycling, energy, deforestation, transportation, water and chemicals and toxins.
 -Very loyal return policy
 
 

-Wide range of product and large market segment. It becomes hard to maintain control of such a large segment, It's possible that new competitors will join the market and get Nordstrom's segments by using tight specialization and smaller segments.
 -High dependence on suppliers.