Global reach
 Unique approach to athletic products
 Cost Advantage
 Asset leverage
 Effective communication
 High R&D
 Online growth
 Loyal customers
 Market share leadership
 Strong management team
 Strong brand quality
 Foucused in technology and innovations
 Diverse product portfolio
 Large geographic presence

Lack of Celebrity endorements
 Diseconomics to scale
 Over leverage fiancial position
 Low market share
 Not diversified
 Poor supply chain

Acquisitions
 Asset leverage
 Financial market (raise money through debt, etc.)
 Emerging markets and expansion abroad
 Innovation
 Online Product and services expansion
 Takeovers
 

Competition
 Cheaper Technology
 Economic slowdown
 External changes (governement, politics, taxes)
 Exchange rate fluctuations