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User Generated >> Myer SWOT Analysis:
Strengths
[list]
 [*]strong foundations
 [*]reputation
 [*]Cost advantage
 [*]Asset leverage
 [*]Effective communication
 [*]Online growth
 [*]Loyal customers
 [*]Market share leadership
 [*]Strong management team
 [*]Strong brand equity
 [*]Strong financial position
 [*]Supply chain
 [*]Pricing
 Oi!
Weaknesses
  • Bad communication
  • Diseconomies to scale
  • Over leveraged fiancial position
  • Low R&D
  • Not innovative
  • Not diversified
  • Weak management team
  • Weak real estate
  • Weak, damaged brand
Opportunities
  • strong australia dollar
  • environment friendly
  • Acquisitions
  • Asset leverage
  • Emerging markets and expansion abroad
  • Innovation
  • Online
  • Product and services expansion
  • Listed on ASX providing further opportunities for funding future projects

 
Threats
  • Competition
  • Cheaper technology
  • Economic slowdown
  • External changes (government, politics, taxes, etc)
  • Lower cost competitors or imports
  • Maturing categories, products, or services
  • Price wars
  • Product substitution

History: Version 5 (Newest), Version 4, Version 3, Version 2, Version 1 (Oldest)



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