User Generated >> Mercedes Benz SWOT Analysis:
Mercedes Benz has a strong brand value and global leader in premium cars.
The Company has been in the car manufacturing industry for more than 100 years. It is safe to say that Mercedes is not going anywhere.
The robust brand image and name has an invaluable goodwill.
The first thing that comes to mind when a person hears the Mercedes-Benz brand is prestige, quality cars and a statement of glamour and status.
The value of the perceived worth of the brand makes it desirable and marketable to members of the middle and upper classes worldwide.
Therefore, it is possible to capitalize of the name and exploit the muscle the logo and trademark have to enhance the product.
Mercedes-Benz is not the only one making and selling luxury cars. The market share is deeply affected by tough competitors like BMW and Lexus. During the time of the merger with Chrysler, Mercedes took a hit on market share and quality perception. Still, the strength of the brand itself helped to capitalize gains back.
Otrands weakness is our brands opportunities. Which given that Mercedes is the perceived number one luxury brand the company must remain in that position and not lose ground.
The bad economic times that we are living now are threatening Mercedes-Benz sales in the middle class market. A reflection that the company is aware of the dangers of losing customers in the UK due to the recession. Yet, this is a problem that all luxury makers face during down times.
History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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