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Mattel INC SWOT Analysis:
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Strengths [*]Market share leadership [*]Strong brand equity [*]Global Leader and Presence []Sustainability [*]Strong Supply Chain [*]Competition [*] Economies of Scale [*] Scale of Opportunities |
Weaknesses [*]Weak management team [*]Questionable Product Safety record [*]Limited On-line presence [*]Questionable hiring practices and utilization of cheap labor in 3rd world countries [*] Litigation |
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Opportunities [
[*]Acquisitions [*]Emerging markets and expansion abroad [*]Innovation [*]Online [*]Product and services expansion [*]U.S Dollar is getting weak |
Threats [*]Cheaper technology [*]Economic slowdown [*]Exchange rate fluctuations [*] Imitations |
History: Version 18 (Newest), Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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