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User Generated >> Mattel INC SWOT Analysis:
Strengths

 [*]Market share leadership
 [*]Strong brand equity
 [*]Global Leader and Presence
 []Sustainability
 [*]Strong Supply Chain
 [*]Competition
 [*] Economies of Scale
 [*] Scale of Opportunities
Weaknesses

 [*]Weak management team
 [*]Questionable Product Safety record
 [*]Limited On-line presence
 [*]Questionable hiring practices and utilization of cheap labor in 3rd world countries
 [*] Litigation
Opportunities
[
 [*]Acquisitions
 [*]Emerging markets and expansion abroad
 [*]Innovation
 [*]Online
 [*]Product and services expansion
 [*]U.S Dollar is getting weak
 
Threats

 [*]Cheaper technology
 [*]Economic slowdown
 [*]Exchange rate fluctuations
 [*] Imitations

History: Version 18 (Newest), Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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