User Generated >> LA Fitness SWOT Analysis:
Well known Owner in the fitness Industry
(brand recognition in 6 months)
Month to Month no contract memberships attract consumers not willing to be tied down to a long term commitment
Also punch cards being offered
Bright clean well looked after studio consistency of cleanliness
Amenities such as Personall Training, fitness courses, education courses, weight loss challenge programs,
Group Classes offered are a combo of spinning and yoga. With unique strength equipment . Unique bikes and strength equipment , no one else has in Victoria
Focus on existing clients.
Small boutique style studio offering a clean, friendly environment
Studio is on second floor of building
Large rec centre nearby
Geographical location ?
Studio does not have showers and changeroom in studio space. Down the hall instead.
Overweight middle to upper class in victoriai is at an all time low.
Education , education
Studio Location Placement- Studio goers seldom drive more than 10
miles from their homes to exercise.
First Brand new studio offering special bikes (real ryder). for cycling and yoga in Victoria .
blalh blah blah
Competition 1: Higher Revenue Generating Companies in the Fitness industry...offering cheap monthly rates, groupons
Competition 2: Large club sells Nutritional Products, Retail Sport Items.
History: Version 16 (Newest), Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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