User Generated >> LA Fitness SWOT Analysis:
Well known Gym name in the fitness Industry
Fast growing company
Month to Month no contract memberships attract consumers not willing to be tied down to a long term commitment. Memberships starting from £17.95 per month.
Amenities such as free gym induction, Personal Training.
Group Classes offered from Les Mills, With stability, strength and cardio equipment. Unique Bootcamp, Circuit and boxing classes no one else has in Birmingham. Classes starting from 6:30 AM and the last class starting at 8:30 PM also running seven days a week.
Fully equipped Ladies only gym, steam room and sauna
Large free weights room with dumbbells up to 50 KG
Mixed steam room and sauna
Large mixed gym with treadmills, cycle, X trainers, stepper, summit climbers, cable machines, weight resistance machines.
Freestyle area with boxing bags, TRX, X cube, Vipers, Slam bags and plyometric jumped boxes.
2 workout studios and 1 spin studio
New gym opening up at the Fort Dunlop Birmingham
Staff knowledge of the industry
too many people
poor music selection
Too many guys staring at girls
Numerous amounts of people turning up
Roid junkies shooting up in the bathrooms
Good footfall e.g. walk ins
Need more advertising outside of the gym e.g. banners, billboards, radio, newspapers, Internet advertising.
We have a high number of business parks in the area
We have a high number of supermarkets in the area
We have a high number of hotels in the area
Open days at the gym
Make fit Street more appealing than just a flyer e.g. a letter
When giving out wristbands give them a meaning e.g. halfprice admin/ no admin fees or even just a day pass to make them more valuable to the general public and to us
Goody bags for when doing corporate events so they have something to take away and remember us by
Retaining and gaining members through getting new gym equipment
Retaining and gaining members through redecorating the gym areas. This is been highlighted by many members.
attracting gay people in the area
Higher Revenue Generating Companies in the Fitness industry...offering cheap monthly rates, groupons, monthly special offers.
e.g. Pure Gym, Virgin, Easy Gym, Any time fitness.
Large club sells Nutritional Products, Retail Sport Items.
Higher revenue generating companies having new and more up-to-date equipment than us
History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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