Healthplex
 Multiple campuses
 
 [*]strategic downtown location
 [*]loyal customers/ reputation as faith-based organization
 [*]loyal employees/ long term staff
 [*]KP collaboration
 more experience
 

 
 [*]gaps in W&C Svs, i.e Perinatology support
 [*]Absence of qualified persons capable of leading regulatory agency compliance
 [*]high level of current job stress among hospital staff re: RIF
 people culture

Leading in local deliveries
 Alternative medicine practices
 
 [*]New sponsorship, i.e. Sisters of Charity of Leavenworth
 [*]assigning W&C specialty services to ESJH
 [*]New ESJH operative services, i.e. Orthopedics Surgical Center
 [*]changes in population profile or need
 hatlieahtie

saturated market (JCMG, St. Mary's, LRH)
 [*]changing insurance plans and /or contracts for major area emplyers
 [*]new competitors
 [*]Economic slowdown
 [*]Government policies
 [*]shifts in market demand or referral sources
 [*]a competitor has an innovative product or service