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Harley Davidson SWOT Analysis:
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Strengths [list]
LOL MKTG [*]Innovation [*]Strong brand equity [*]Strong financial position [*]Pricing Aggressive marketing strategies Customer Loyalty Merchandising Reputation Social Clubs and cause based marketing Median income of buyer is $87,000 - more than $30,000 over median American income |
Weaknesses Not a strong global influence
Very narrow product line across industries |
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Opportunities [list]
[*]Expansion [*]Financial markets (raise money through debt, etc) [*]Emerging markets - India & China and expansion abroad [*]Innovation [*]Product and services expansion [*]Expanding demographics |
Threats [list]
[*]Competition [*]External changes (government, politics, taxes, blacks, etc) [*]Lower cost competitors or imports [*]Product substitution [*]Baby boomers who are the potential buyers are aging International tarrifs and duties middle priced segment gaining importanc, and transvestites. MB21 |
History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)
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oosh0329
June 06, 2009
213
213
happysally
May 24, 2009
good
good
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