Innovation.
  Market share leadership in smart segment.
  Strong brand equity.
  Unique products.
  Production System that is refined over the years.
  High and powerful research and development R&D.
  Best market share leadership revolutionary engine technology with the help of which Honda is gaining success day by day.
  Popularity is termed as one of the best strength which results in betterment for the company
 better production
 Diverse Product line

1. Honda depends on North America for 85% of its profits.
 
 2. It can't afford a wrong move on big-volume models. Honda relies on Civic and Accord sedans for 55% of sales.
 
 3. The company can't count on raking in profits from gas-guzzling recreational vehicles or luxury cars as its rivals do. Its Acura near-luxury line needs a major overhaul in the U.S.
 
 4. Honda is unable to spread its fixed costs for engineering, technology, and marketing over a huge volume of vehicles.
 
 5. It faces a long road in Europe. It has failed to make a dent in the small-car market, and it stands for ho-hum sedans driven mostly by pensioners.
 

Due to increased interest from consumers into more fuel efficient and lower pollution cars, Honda can use it's strength in high R&D to develop these kind of cars to suit consumers needs.
 China being a neighbor to Japan and has cost innovation advantages to be exploited in its global strategy
 Emerging market is one of the best opportunity for this company
 Various models are there which caters the lower segment
 Fuel efficiency is now a days termed as one of the best opportunity which can results in the best productivity for the company
 Alliances are the best opportunities for Honda Company
 Honda can increase its production by focusing on sales and research
 They can gain more popularity by doing better research and development
 looking past just vehicles and clean fuel to other things like robot assistants and walking assist for those with leg problems

1. declining buyer consideration, an outdated inventory system and a sliding reputation among younger car shoppers -- suggest a brand that has lost some of its mojo.
 
 2. Two crucial products, the Civic and CR-V, are in the final year of their product cycle, and the Accord is 18 months from a redesign.
 
 3. Declining buyer consideration, an outdated inventory system and a sliding reputation among younger car shoppers
 
 4. Losing its appeal