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User Generated >> Groupon SWOT Analysis:
Strengths
  • High asset leverage
  • Effective communication and fast transaction
  • Innovation; new way of purchasing.
  • Online growth; sticky
  • Large customers database
  • Diversifying its market aggressively
  • Appealing to every deal seeker (basically everyone)
  • Leader (currently) amongst competition
  • Low expenses to keep company running
  • Helps develope local economy.
  • Many brands and variety in products or services.
 Weaknesses
  • Over leveraged fiancial position
  • Only available in most major cities
  • Usually first timer customers & rarely return
  • Decreasing income over last quarter
  • Deal-of-the-Day expires within a day
  • Consumer consists of mainly young crowd and females with disposable expenses
     
Opportunities
  • Acquisition/Takeovers from large companies (eg. previous 5.3 billion offer from Google)
  • More and more companies will participate and become partners
  • Growth of e-commerce in general
  • Newspaper advertit
  • Market goes as far as new products and services
  • Partnership with social networks
  • The purchasing power is coming from any person, of any edge, from any where.
  • The tools (apps) for android and smart phones
  • Different payment sites.
 Threats
  • New competition, giant's such as Google
  • Many small, imitator sites
  • Leader position - needs to stay on top
  • Technology barrier; not everybody has internet conection or a smartphone or android.
  • The purchase power could be lower in a big market (major cities).
  • The product will be consume in a specific part of the brand, like a city site or in the headquarters.
  • Ecomonic crisis or slowdown.

History: Version 10 (Newest), Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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