[list]
 [*]Reputation management on RD and Production only
 [*]sound capital base
 [*]good infrastructure
 [*]large market share
 [*]large highly skilled work force
 [*]wide range of products and mix edge drugs down to toothpaste
 Globally positioned in the pharmaceutical industry
 [*]

[list]
 [*]Low market dominance
 [*]No online presence
 [*]Inconsistency of attractive promotions
 [*]High dependancy on only several products
 [*]Rahul gupta as marketing rep.
 Tom is a tit
 weknesss is wekness, power is power
 

[list]
 [*]Emerging markets and expansion abroad
 [*]Developing vaccines for persistent diseases
 Chance to have the craic
 ***IES

[list]
 [*]Lower cost competitors or imports
 [*]counterfeit drugs being sold in competition with legitimate products
 [*]political pressure to sell at prices that fail to pay for the development of new drugs or to recover past development costs
 [*]patent expiry on drugs that generate strong income
 [*]increasing cost of drug trials (research) and ever higher standards imposed by national drug approvals bodies
 online presence of compitetors
 high delivery ratio of competitors