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User Generated >> DogCentric SWOT Analysis:
Strengths
  • Cost advantage
  • Effective communication
  • High R&D
  • Innovation
  • Loyal customers
  • Pricing
  • Reputation management
  • Innovation: Highly specialized treatment for each client, both human and animal.
  • Cost: Extremely cost-friendly in comparison to other companies that are less individualized.
  • Highly philanthropic by donating a set number of hours every week to local animal welfare organization.
 Weaknesses
  • Not diversified
  • Services are all walking-based. There are no actual pet-sitting services.
Opportunities
  • Online
  • Product and services expansion
  • The addition of sitting services as well as walking in order to expand market and increase clientele.
  • Website is present and up-to-date but lacking in community. Can redesign and add a forum component for their clients to share information about pet health and pet care.
 Threats
  • Competition
  • Economic slowdown
  • Maturing categories, products, or services
  • Major threats mostly include competition of overlapping walking businesses and people spending less on animal care in economic downturn.
  • Competitors not necessarily lower cost, just shared geographic location plus word-of-mouth endorts for other services.
  • Bigger market available if expanded to sitting services.

History: Version 1 (Newest)



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