[*]Innovation
 [*] Strong focus on vision
 [*]Strong management team
 [*]Strong brand equity
 [*]Strong financial position
 [*]Reputation management
 [*]Community Involvement
 [*]Strong Focus on Quality
 Expanding operating margin
 Strong focus on natural foods

[list]
 [*]Availability of brand specific sourced foods
 [*]Limited menu
 [*]Higher price point than competitors
 seasonal nature of business
 inefficient use of resources

[list]
 [*]Product Branding
 [*]Asset leverage
 [*]Emerging markets and expansion abroad
 
 [*] Offer products in grocery stores
 
 Growing restaurant industry
 Business expansion
 

[list]
 [*]Competition
 [*]Economic slowdown
 [*]External changes (government, politics, taxes, etc)
 [*]Lower cost competitors or imports
 [*]Price wars
 [*]Many other similar themed chains in the market
 [*]Substitutes
 [*]Long-term lease liabilities
 [*] rise in commodity prices
 evolving customer preference