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User Generated >> Cadbury Bornvita SWOT Analysis:
Strengths
  • Cost advantage
  • Effective communication
  • High R&D
  • Innovation
  • Loyal customers
  • Market share leadership
  • Strong brand equity
  • Strong financial position
  • Supply chain
     
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Weaknesses
*Lack of launch of new flavors till recently.
 *Mothers associate it with the chocolate flavor; i.e. only the taste so convincing them about its nutritional values is a challenge.
 *No online presence.
 *Price are very high.
 
Opportunities
  • Acquisitions
  • Innovation
  • Online
  • Takeovers
Threats
  • Competition
  • Lower cost competitors or imports
  • Maturing categories, products, or services
  • Price wars
     osman

History: Version 3 (Newest), Version 2, Version 1 (Oldest)



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