strong market position across all product categories of the company enhances it's brand image and increases the bargaining power of the company
 distributes its products through dealers and distributors through australia, austria, brazil, canada, finland, france, germany, ireland, japan, the netherlands, new zealand, spain, sweden, united kingdom and the US (the company's
 largest market, which accounted for 27.6% of the total revenues in 2009)
 diversified business model
 continuous focus on innovation
 strong growth in profits from $14,781 million in 2006 to $19,721 million in FY2009 (increase of 10%
 strong emphasis on research development
 efforts are directed at developing new products and processes
 improving capabilities of existing products
 leverages it's collaboration with universities and research institutions in canada, the us, china and mexico
 generates it's total revenues from as many as 17 geographical segments, reflecting it's global reach and well diversified revenue stream
 increased operating profit from $357M to $1.4B (in 2009) - 58% growth
 provides benifit packages to employees
 Created by Ijaz Rajput in 1991, input output back in high school, you disappoint me
 

relatively low employee productivity compared to other major trans. companies .
 the company%u2019s revenue per employee stood at $294,783.2, significantly lower than that of its close
 competitors such as Boeing, Textron and General Dynamics.
 Employee benifit obligations overfunded by an estimated $1,180 million
 cutting costs and as a result 550 white collar jobs will be eliminated (2010)
 laid off 370 blue collar employees (2008)
 continuous decline of key market revenue by 2.8%
 first brand in aircraft and rail transportation

current boating license regulations - do not apply to personal watercraft such as seadoo's
 Environmental focus - seadoo's emit fewer toxins into the air and water, energy efficiency is considered in the design phase
 recession - seadoo's are significantly cheaper than speed boats, yet provide similar towing capabilities, cost effective to buy and maintain.
 safety - inboard motor is much safer than that of a speed boat
 Ease of use for inexperienced riders
 biology - marine biologists use to study marine life due to low shallow water distrubance levels
 lifeguarding - use for rescue and patrol (ease of use)
 
 

competition could adversely affect the revenues and margins of the company competition could force the company to reduce prices depleting the overall profits
 
 the global economy, which was 3.4% in 2008,
 will lose considerable speed slowing to 0.5% in 2009 its lowest rate since World War II.
 The tightening of credit in financial markets adversely affects the ability of the company%u2019s customers to obtain financing for significant purchases and operations
 tightening of credit in financial markets may adversely affect Bombardier%u2019s supplier base
 and increase the potential for one or more of its suppliers to experience financial distress or bankruptcy
 
 environmental concerns - The company%u2019s operations are subject to strict environmental regulationsrelating to air and water pollution; the use, disposal, storage, transportation, labeling and release of hazardous substances; human health risks arising from the exposure to hazardous or toxic materials; and remediation of any land or water contaminated by such substances.