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User Generated >> Billabong SWOT Analysis:
Strengths
  • Loyal customers
  • Market share leadership
  • Pricing
  • Brand Awareness
  • Robust Revenue Growth
  • Strong Profitability
Weaknesses
  • High Price
  • Low Returns
  • High Dept-Equity Ratio
  • High Dependence to the Billabong Brand
  • Product Offering not in line with consumer trends

 
Opportunities
  • Strategic Acquisitions
  • Online Expansion
  • Growth in the footwear Industry
  • Product and services expansion
  • Takeovers
  • BARRELLSSSS BAH

 
Threats
  • Competition in Global Surf, Skate and Apparel
  • Economic slowdown
  • Rising Costs of Raw Materials
  • External changes (government, politics, taxes, etc)
  • Lower cost competitors or imports
  • Maturing categories, products, or services

History: Version 7 (Newest), Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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