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User Generated >> BOO.COM SWOT Analysis:
Strengths
  • Asset leverage
  • Innovation
  • Know-how
 Weaknesses
  • Low R&D
  • Lofty goals - aimed too high
  • Slow website
  • Poor conversion rate
Opportunities
  • Web expansion
  • 18 - 24 yr olds fashion lovers
 Threats
  • Competition
  • Lower cost competitors or imports
  • Buying clothes and shoes online has one of the highest rates of return

History: Version 1 (Newest)



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