Cost advantage - reduced expense until the economic climate improved
 High research and development
 Innovation
 Online growth
 Loyal customers
 Strong management team and knowledgable employees
 Strong branding
 Expanded into offering various men and women%u2019s fashion accessories and apparel
 Quality products- brand recognition through proprietary and licenced brands
 Strong international image

Insufficient national communication
 Weak real estate opportunities
 Sale depends on consumer spendings and condition of economic situation

 The company has entered into many licensing agreements with well know fashion quality brands
 Innovation through new merchandise and product offering
 Online marketing - catalog and e-commerce activities
 Product and services expansion
 Expansion into international market through foreign visitors
 
 

Top competitors: Guess, Swatch
 Constant change in fashion trend
 Highly competitive retailers
 Price-conscious consumers
 Competition - the specialty retail industry greatly depends on brand recognition and loyalty