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Consumer Packaged Goods (CPGs) >> Pepsi SWOT Analysis:
Strengths
[fast food]
 [*] Strong market position
 [*] Solid brand portfolio
 [*] Strong revenue growth
 [*] Economies of scale
 [*] Filtered Water instead of Spring Water makes the production,logistics, and profit margins a lot greater on their bottled water sales.
 [/list] Highly customers involvement
Weaknesses
[bottle water]
 [*] Concentrated in North America (US, Canada, Mexico), where almost 70% of revenues come from
 [*] Health Craze will hurt soft drink sales.
 [/list]
 Health Craze is not internal therefore cannot be listed as a weakness.
 Low employer productivity
 Product recalls
 Lower operation margin oversees
 
 Tastes Like Runny Cow Poo
 
  PLEASE ADD SOME MORE FOR US
 
 COCA COLA > PEPSI
Opportunities
  • Acquisitions & alliances
  • Bottled water growth
  • Hispanic growth in the US and Pepsi's ability to meet their tastes with current product lines (i.e., Sabritas chips)
  • Growth in emerging markets
8===> ~~~
 
 
Threats
[list]
 [*]Declining economy/recession
 [*] Sluggish growth of carbonated drinks
 [*] Coca-Cola & other smaller, more nimble operators
 [*] Commodity price increases, fluctuating oil prices effect production and distribution (gas, plastic)
 [*]Increasing health concerns over carbonated drinks
 

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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