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Consumer Packaged Goods (CPGs) >> Pepsi SWOT Analysis:
Strengths
  • Strong core brand
  • Strong market position
  • Solid brand portfolio
  • Strong revenue growth
  • Economies of scale
  • Cooperative and Progressive Corporate Cuture
  • Filtered Water instead of Spring Water makes the production,logistics, and profit margins a lot greater on their bottled water sales.
  • Lack of sentimentality about its principal brands; ability to change to customer wants
Weaknesses
  • Concentrated in North America (US, Canada, Mexico), where almost 70% of revenues come from
  • Health Craze will hurt soft drink sales.

 
Opportunities
  • Acquisitions & alliances
  • Bottled water growth
  • Hispanic growth in the US and Pepsi's ability to meet their tastes with current product lines (i.e., Sabritas chips)
  • Growth in emerging markets
  • Growing consumer health consciousness - i.e., consumer focus on non-carbonated beverages like Gatorade, Aquafina, Litpon, Quaker Oats, etc
 Threats
  • Declining economy/recession
  • Sluggish growth of carbonated drinks
  • Coca-Cola & other smaller, more nimble operators
  • Commodity price increases, fluctuating oil prices effect production and distribution (gas, plastic)

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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