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Consumer Packaged Goods (CPGs) >> Nestle SWOT Analysis:
Strengths
  • High market share
  • Size and financial power
  • Strong brand portfolio
  • wide range of products
  • Ability to customize global products & brands to local preferences
  • Operational efficiency
  • Strong R&D
  • Geographically diverse of the major food and beverage companies
Weaknesses
  • Limited presence in organic foods market
  • Unwillingness to divest weaker brands
  • Lack in retail presence
  • Didn't promote fully their new product LC1

 
 
Opportunities
  • Integration of new acquisitions in growth markets (i.e., RKF in Russia, Henniez)
  • Growth in international & emerging markets
  • Transition to a "nutrition and well-being" company
  • Continuous growth in the US coffee market
  • Ethical business activities and support in community
  • Fair Trade argeements for cocoa and other products produced in third world countries
Threats
  • Private label growth
  • Allegations of unethical business activities
  • Increased competition in bottled water from niche brands
  • FDA regulations

History: Version 20 (Newest), Version 19, Version 18, Version 17, Version 16, Version 15, Version 14, Version 13, Version 12, Version 11, Version 10, Version 9, Version 8, Version 7, Version 6, Version 5, Version 4, Version 3, Version 2, Version 1 (Oldest)



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Abhishek January 20, 2009
Anyone knows where I can get a total SWOT report for Nestle?
 
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